While the tastes of customers change every other minute, one thing remains the same – their desire for new information. Everyone wants to learn how to do something better, something different, or something new with or in their lives. And while you might feel like your products or services can fulfill this thirst, sometimes the written word just somehow seems more impressive. This is the main reason why eBooks are becoming such a valuable tool for online sellers and their customers. Here’s how you can tap into this new avenue of revenue while connecting with the needs of your site visitors.
Starting with a Taste of the Information
One thing that can drive new site visitors to your website is a free eBook. By offing a relevant eBook as a freebie with a purchase or just because they stopped by, you can entice them to find out more about what you have to offer. The trick is that your information needs to be relevant to their needs (i.e. if you’re selling weight loss products, the book could be on exercise advice) and it needs to be good information that they can actually utilize. When you simply give someone something that’s basically worthless, why should they come back to your site? This free taste of your eBook selections doesn’t have to be more than five pages in order to get people interested.
How to Create the eBook Section for Your Site
The first thing you need to do is create some eBooks that are relevant to your website offerings. Try to brainstorm on about five topics at first and then begin writing. If you’re not confident in your writing skills, you can always turn to freelance writers to help you with this task. Just be sure that you are clear as to what you want the books to look like and that they are not plagiarized from other works found on the internet. There are plenty of plagiarism check sites you can use to check the work you receive from a writer.
The book should have a clear table of contents and intention. It should also be well-researched and well-written in order to show the reader that you are knowledgeable about the content. If you use a freelance writer, you might want to hire them as ghostwriters so that you can put your name on the book to further validate your website.
Include these eBooks as links on your website just as you would with your traditional products. But instead of having these delivered to your customers, the customers should be directed to a download page once their payment is accepted. From there, the customer can download the book and then print it or save it to their hard drive for their personal use.
Advantages of eBook Selling
The good news about eBook sales is that it doesn’t really take a lot to get this service started, but it can reap a lot of revenue. The initial writing of the books can take some investment if you’re not writing them yourself, but once you have them up on your site, there’s little you need to do. The entire process is self-serve for your customers. And since you can sell hundreds of these books without having to pay shipping and printing costs, it’s a high profit margin item.
If you simply want to dip your toes in the waters of eBook sales, there’s never been a better time. By offering your customers free eBooks as well as books that are for sale, you will be giving them another valuable resource for their lives. Try switching up the books that are available every month to keep people coming back for more.